In Performance Max (Pmax) campaigns, where control is a bit limited, it's essential to regularly improve your assets for better results. By keeping an eye on how your assets are performing, you can remove the ones that aren't doing well and concentrate on images and text that bring in more conversions.
How to access your asset report:
1. Navigate your Pmax campaign, and click on "Asset groups" in the left page menu.
2. Click "View details" on the card of the asset group you're interested in.
Alternative method
Another way to check asset details is to go to your Asset Group and click on the audience signal, then click on ‘View asset details’ in the pop-up box.
In the asset report, you'll find:
- Asset type: This tells you if it's a description, headline, long headline, image, logo, or YouTube video.
- Performance: Assets are ranked against others of the same type, showing which ones are low, good, or best performers.
With this information, you can identify low-performing assets and optimize them. To optimize, go into the asset group and replace the underperformers with new assets. Test different angles, like changing a low-performing headline "Shop shampoos and conditioners" to "Salon-Grade Hair Care" or "US Free Shipping" or "Shop Sale." Unfortunately, Google doesn't allow direct comparison between old and new variants, but you'll see the new variant's performance in the asset report once it accumulates enough data.
By using the asset report, you can focus on creating assets that have a higher chance of getting better results. Keep in mind that Google may not always provide asset insights immediately. If you don't see any details, you'll need to wait until Google gathers enough data to show the performance status.